McKinsey’s eight emerging trends for 2008

At the close of 2007, leading global management consultants McKinsey published what they believe to be the eight emerging trends transforming markets and business. McKinsey share our approach by stating that ‘Technology alone is rarely the key to unlocking economic value: companies create real wealth when they combine technology with new ways of doing business. Through our work and research, we have identified eight technology-enabled trends that will help shape businesses and the economy in coming years. These trends fall within three broad areas of business activity: managing relationships, managing capital and assets, and leveraging information in new ways’

The trends themselves are as follows:

1. Distributed co-creation
2. Using consumers as innovators
3. Tapping into a world of talent
4. Extracting more value from interactions
5. Expanding the frontiers of automation
6. Unbundling production from delivery
7. Putting more science into management
8. Making businesses from information

The report is a great read and one we recommend you access. We’d love to publish it all but it’s a bit too long for our blogging principles! It is however available online and as an audio file. You can download the report here.

You could say that Dub are on to something if you believe all you read! We think we tick at least 5 of the eight boxes, so we must be trendy! We help businesses and brands harvest talent, and assist them in identifying how to put the collective intelligence and their newfound networks to work, creating competitive advantage. We’re making it our mission to tell you more about this over the coming months, as well as sharing some of the exciting new work we’re working hard at delivering.