Why Employee / Workplace communities are needed
In a report titled ‘How To Use Social Media To Engage Employees’ (by Melcrum Publishing) that we recently cast our eyes over, there was a finding that I think all corporate and internal communicators should be witness to. When the head of ABN Ambro’s Knowledge Management asked their worforce, all 100,000 of them, the question ‘what percentage of your intellectual capital do you use’, the response was staggering. The results came back with the response that 70% of staff felt that only 15 to 20% of their intellectual capital was being used! That’s a lot of human capital and IP!
As you know, we don’t preach that technology is the solution, but using social media tools within your organisation can help you identify talent, wherever it is hiding, and allow your staff to be heard. Your staff are your greatest asset, and often the most costly. Workplace (or employee) communities foster new relationships and internal networks, stimulate valuable new conversations and motivate people. If, as I suspect, there are a myriad of large corporations who could equally extract the same findings, surely now is the time to look at social networking behaviours to move forward and innovate.
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- Published:
- 01.24.08 / 6am
- Category:
- open-innovation, business, crowdsourcing
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