Eurostar are double-smart

by Stephen Cribbett | Tuesday, February 26th, 2008 at 2:07 pm | No responses.

Categories: Co-creation.

You may have heard the story about MyFootballClub.co.uk crowdsourcing their first football team, Ebbsfleet United. Well, Eurostar had the great idea to sponsor the team pre-MyfootballClub.co.uk as Ebbsfleet is the location of their new terminal. Even better, having seen the club be bought, Eurostar are helping the community reach 100,000 with ads congratulating all the winners AND have asked the community to decide on which creative ads they print! Nice work Eurostar. Must have been the English half then...

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