Fresh insights on the ‘UK at Home’
The BBC featured a fascinating new book on their breakfast show today, called ‘UK at Home’. The book is the latest project from Rick Smolan and Jennifer Erwitt, founders of Against All Odds Productions. Their company specializes in the design and execution of large-scale global photographic projects that combine compelling storytelling with state-of-the-art technology. Smolan is a former Time, Life, and National Geographic photographer, best known as the creator of the Day in the Life book series; and Erwitt has served as the director of many of those projects.
Essentially what these two, and 150 other leading photo-journalists, have done is visited homes around the UK (and America for it’s sister book, America at Home) and snapped the most important place in the general publics lives. What it captures are our most intimate moments, providing an insight into how we live, the relationships we form with those around us (and objects precious to our lives), and how we play, learn and consume.
If we were to publish a book from all the data and behaviours that our own work has captured, this would be it, though perhaps our would be a bit rougher around the edges. The beauty of this project is the nature by which the content (us, the general public) have taken part in it’s production - a form of co-creation. To cap it, the publishers have created an interface whereby individuals can order the book with their own photograph uploaded and printed on the front cover, here.
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- Published:
- 04.15.08 / 4am
- Category:
- fun, co-creation
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