Radiohead does co-creation

Radiohead, music pioneers and embracers of digital futures have just sent me the following email:

To celebrate this week’s single release (we still have those in England) Radiohead have broken up the song ‘Nude’ into pieces for you to remix.

For those of you who enjoy this sort of thing, you can buy the separate components or ’stems’ (bass, voice, guitar, strings/FX and drums) and remix your own version of the song. You can do this by adding your own beats and instrumentation or just remixing the original parts. More information here: http://www.radioheadremix.com/information/

You can buy the stems here: http://www.radioheadremix.com/buy/

You can upload your finished mixes here http://www.radioheadremix.com and be judged and even voted on by ‘the public’.
You can also create a widget allowing votes from your own website, Facebook or MySpace page to be sent through too.

Hope you enjoy it

This is fantastic to see. A band willing to share their capital with their audience, and allow them to co-create using the tools provided. The business world can learn a lesson or two from this.

Technorati Tags: co-creation