How Web2.0 is transforming Qualitative Market Research

A new report published by Forrester (available here) has hit home what we already knew: that Market Research Online Communities (MROCs) are providing faster and more economical ways to mine fresh insights over traditional methods such as focus groups.

The report underlines the fundamental pillars of Dub’s community offer by highlighting how MROCs support such approaches as online focus groups with wider reach, harvesting (or mining) unmoderated conversations and ethnography.

To find out more about Dub’s Communities for Insight and Innovation or to have a demonstration of it’s proprietary platforms in action, contact Stephen Cribbett on +44 20 8123 3584

Technorati Tags: community, research2.0

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You’re currently reading “How Web2.0 is transforming Qualitative Market Research,” an entry on dub

Published:: 05.01.08 / 5am

Category:: research

In a nutshell

The world has changed. We now live in a ‘conversation-economy’ - a democratised world where everyone can be heard. This new world brings opportunities to innovate all aspects of business, from product development to customer service. The motivation of this new innovation lies in the untapped wealth of dynamic relationships with consumers and staff alike.

Social media is the bedrock of the new innovation process, enabling knowledge, ideas and intellect to be shared and flow freely.

No-one is as smart as everyone….

Dub builds and manages private online communities for insight, innovation and advocacy. Our communities allow brands to get closer to consumers and drive insight into attitudes, emotions and behaviours.

We’re founded on the belief that consumers and employees have the ability to act as idea generators, thought-leaders, innovators, testers, partners and friends, and that a good idea can come from anyone, anywhere at any time.

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How Web2.0 is transforming Qualitative Market Research

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