We think - a new book and a nice video

The world has changed. We now live in a ‘conversation-economy’ - a democratised world where everyone can be heard. This new world brings opportunities to innovate all aspects of business, from product development to customer service. The motivation of this new innovation lies in the untapped wealth of dynamic relationships with consumers and staff alike.

Social media is the bedrock of the new innovation process, enabling knowledge, ideas and intellect to be shared and flow freely.

No-one is as smart as everyone….

Dub builds and manages private online communities for insight, innovation and advocacy. Our communities allow brands to get closer to consumers and drive insight into attitudes, emotions and behaviours.

We’re founded on the belief that consumers and employees have the ability to act as idea generators, thought-leaders, innovators, testers, partners and friends, and that a good idea can come from anyone, anywhere at any time.