3: Customer Communities
Our online customer communities empower your customers and give them a voice. Your customers can now play a vital, integral role in developing new products and services in partnership, tapping into their passion, intelligence and creativity. We use social innovation techniques to get your customers sharing and refining ideas. You may have heard this referred to as ‘crowdsourcing’.
By facilitating new, vibrant conversations amongst your customers you will witness growing advocacy and word-of-mouth marketing opportunitites as well as increased loyalty, greater satisfaction and trust.
By engaging the community you can gather rich insight into their motivations, habits and preferences. You can observe them discussing other brands that they have experienced, thus giving you an inside view of the competition.
We help our clients develop reward and incentive schemes to get the community talking, and furthermore, develop ongoing creative tasks to keep them engaged.
Other benefits include:
• Lead generation
• Research
• Shorter, quicker innovation cycles
• Reduced risk by way of fast-failing
• Reach
• Growth