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4: Workplace Innovation

In business, your people are your greatest asset and often the most costly. We’d all like our employees to engage with a productivity tool with the vigour and passion they do, say, with Facebook. Given the right incentives and a genuine sense of purpose it’s now possible. Our Employee Communities promote real talent within your business. It motivates users and gives each individual a credible voice within the workplace. New relationships and internal networks will be fostered amongst your staff and stakeholders no matter how widespread your people are. Information can now be shared and new team working and collaborations formed using the platform.

Our Employee Communities help business exchange information and create centres of excellence and focussed teams tasked with solving problems.

Other benefits to having Workplace Innovation Communities include:

• New ideas for business process, product and service innovation
• New tools with which to develop business strategy
• Staff motivation
• Cost savings through better staff retention and development of positive internal culture
• Ownership if Intellectual Property
• Enhanced interdisciplinary collaboration
• Growth and differentiation
• Better leverage of employee creative and intellectual capital
• Pro-active management of customer relationships


In a nutshell

The world has changed. We now live in a ‘conversation-economy’ - a democratised world where everyone can be heard. This new world brings opportunities to innovate all aspects of business, from product development to customer service. The motivation of this new innovation lies in the untapped wealth of dynamic relationships with consumers and staff alike.

Social media is the bedrock of the new innovation process, enabling knowledge, ideas and intellect to be shared and flow freely.

No-one is as smart as everyone….

Dub builds and manages private online communities for insight, innovation and advocacy. Our communities allow brands to get closer to consumers and drive insight into attitudes, emotions and behaviours.

We’re founded on the belief that consumers and employees have the ability to act as idea generators, thought-leaders, innovators, testers, partners and friends, and that a good idea can come from anyone, anywhere at any time.