1: About dub
In a nutshell, we offer a service!
Dub builds and manages private online communities for insight, innovation and advocacy. Our communities allow brands to get closer to consumers and drive insight into attitudes, emotions and behaviours.
Our service gives your brand or business the opportunity to tap into the collective intelligence and creativity of the community, be they in your workplace or out there in the wider, hard to reach four corners of world!
We specialise in developing communities for research, innovation and open-innovation purposes.
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How we do it
There are three phases to our work. The first phase is where we plan the community, agree goals, set-up the platform, design tasks and activities, and start recruiting.
During the second phase we deploy the platform and have our Community Managers engage the community with their tasks and appropriate activities.
The third and final phase sees us feedback the findings and conversations using our unique Knowledge Expression Tools.
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The benefits
As quickly as you’ve set up the community you’ll be observing opinions, testing hypotheses and getting feedback direct from the community.
Our unique service has been specifically designed to:
- Tap into sub-conscious behaviours
- Provide greater immersion with consumer’s lives
- Capture insights as they occur
- Foster new relationships, both long and short term
- Increase consumer touch points
- Give consumers a voice
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What our service delivers
The communities we manage provide the following;
- Consumer-centric decision-making
- Accelerated innovation through rapid prototyping
- View of longitudinal learnings
- Consumer advocacy, trust and loyalty
- Ideas for product and service
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About our founders
dub was founded by Stephen Cribbett and Tom Watts. Their combined skills of research, design, innovation and strategic consultancy are deep-rooted in dub’s people-centred ethos.
Stephen graduated from Nottingham Trent University’s esteemed Design Department with a degree in Design Management. He has a long-standing passion for user-centred design and has exercised this at leading brand strategy and design agencies including FOUR IV, Conran Design Group and Landini Associates. In 2006 he began consulting to digital media agencies and their client, thus establishing a new-found liking for social media and it’s ability to promote new talent.
Over the past three years Tom has helped MTV understand opportunities within the social networking space, and connected Nokia to young folk. Tom’s other successes include research initiatives for Reuters, and Turner Broadcasting. He’s a technology maven and passionate public speaker.
Both Stephen and Tom were Time Magazine’s Person of the Year 2006