Archive for the 'advocacy' Category

We started life as marketers, branding experts and market researchers. We quickly became big advocates of social media. Our clients started to ask questions like 'What is a social network?' and 'How can we make one work for us?'. And so we responded. Now, we combine our unique blend of skills to build and manage private online communities that deliver the voice of your customers.

What we do

Our work in developing private online communities provides richer interaction and dialogue with your customers, and delivers fresh insights that drive innovation. Our approach provides a platform upon which consumers can co-create new products and services.

We work with our clients to establish the purpose and objectives for the community. We then set about identifying and recruiting members through a deep understanding of what motivates them, and then, using our proprietary web-based platform, we build and manage the community over time, ensuring that we deliver value and effectiveness at every step.

Why?

In today's hyper-connected world, consumers want to talk to brands, and they want to share their views, opinions and information. This alone suggests why you should consider developing your own private online community. Not only do they bring you closer to your customers than you've even been before, but they allow you to interact with them in a secure, relaxed environment on their terms. Research has indicated that by listening to, and interacting with your customers, you will increase advocacy.

Ask yourself, do you really know what your customers want, or what they are thinking, or are you second-guessing?