At Dub, we're always interested in new and engaging ways of presenting dry, statistical data.

The guys over at Creative Cloud have done just that. Focusing on Twitter, they've come up with a stat-saturated design showing what would happen if you printed out the 7 billion Tweets posted to-date.

Enjoy.

We help our client's uncover new insights that are actionable, and can change their business for the better. In order to help clients digest the information, data and 'conversations', we use what we call Knowledge Expression Tools, or infographics, to articulate them, or bring them to life in an interesting way.

This is a great use of Knowledge Expression Tools by the BBC, so visualise feedback and comments submitted to the BBC White Season programs.

At the close of 2007, leading global management consultants McKinsey published what they believe to be the eight emerging trends transforming markets and business. McKinsey share our approach by stating that 'Technology alone is rarely the key to unlocking economic value: companies create real wealth when they combine technology with new ways of doing business. Through our work and research, we have identified eight technology-enabled trends that will help shape businesses and the economy in coming years. These trends fall within three broad areas of business activity: managing relationships, managing capital and assets, and leveraging information in new ways'

The trends themselves are as follows:

1. Distributed co-creation
2. Using consumers as innovators
3. Tapping into a world of talent
4. Extracting more value from interactions
5. Expanding the frontiers of automation
6. Unbundling production from delivery
7. Putting more science into management
8. Making businesses from information

The report is a great read and one we recommend you access. We'd love to publish it all but it's a bit too long for our blogging principles! It is however available online and as an audio file. You can download the report here.

You could say that Dub are on to something if you believe all you read! We think we tick at least 5 of the eight boxes, so we must be trendy! We help businesses and brands harvest talent, and assist them in identifying how to put the collective intelligence and their newfound networks to work, creating competitive advantage. We're making it our mission to tell you more about this over the coming months, as well as sharing some of the exciting new work we're working hard at delivering.

Human Brain Cloud is a neat little idea.

On the main page is a word association game - a word appears and all you have to do is write the first word of phrase that comes to mind. As you do it, you can see how many other people have associated the same word.

The next page shows a 'cloud'. This cloud is an aggregation of everyones word submissions. It shows how different words are related. The more times a word has been associated with another, the closer they are to each other.

All the words associated to 'dub' in the world of the Human Brain Cloud

Kyle Gabler knocked it up as a little experiment, putting nothing but the word 'volcano' in at the start. All other words have been added by users over time. In its own way, it is completely user-designed. He recently posted a blog of the most popular words and phrases that have been added to Human Brain Cloud (no surprise that sex tops it!). It makes for interesting reading and goes to show how something complex and insightful can develop from of a single word.

Why I blog this
The Human Brain Cloud is a bit of fun and that's exactly what I like about it! So many digital services miss out on this simple little idea - if something is playful and fun, people are more likely to engage with it.

I also really like the use of the 'cloud'. I find this way of expressing data an engaging type of 'Knowledge Expression Tool'. In its own way, the Human Brain Cloud builds an interesting and engaging profile of its user. The Human Brain Cloud concept could easily be adopted as a simple crowdsouring tool. For example, as a quick and easy research and insight tool for testing out new ideas and concepts.

The 'cloud' concept itself is nothing new - have look at TouchGraph and many other examples - but the specific use of the concept is - well done Kyle.