Attention Matter

A project that we've been helping develop over the past year has been gaining interest, not just from the online community, but recently in the national press. Royal Mail's Matter service put brands in the hands of the people that matter - the customer. We've been working with originator Tim Milne to help him understand how to turn the door-drop experience into an interactive, co-creation opportunity that gets brands and consumer talking, thus creating a powerful network of customers.

Despite what the article suggests, the contents are high quality, well considered objects that have a real use to those that receive it. Try for yourself and see.

A second mail-out is coming your way soon. For more details, see here.

Categories: Co-creation.

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