Brand Tagging

by Stephen Cribbett | Wednesday, May 28th, 2008 at 7:03 am | One response.

Categories: Co-creation.

BrandTags is a great new insight tool that's appeared on our radar. Visitors to the site are asked to enter a single word or phrase that enters their head when confronted by a brand logo. Different brand logos appear one after the other.

Some of the more interesting response/tags used include:

Disney - bambi, boring, bastards, capitalism
Facebook - annoying, boring, college, friends, fun, kids, lame, social, stupid, useless, young

Yahoo - dead, email, fun, google, lame, mail, microsoft, old, outdated

It's a great little service and interaction which examines user's perceptions, and emotions, towards brands - though don't be fooled into thinking it gives the full picture. Brands' diversity and complexity, and the shift from 'values' towards 'ethics' and 'service' means that we construct a collage of responses over a given time.

Though tagging itself isn't new, it's an effective way of turning data into insight, as we ourselves use in our daily work.