Live Online Focus Groups – The Killer App

Online qualitative research is maturing fast, and there's a huge range of live and asynchronous tools on the market for researcher to use, including our own best-in-class asynchronous application, IdeaStream. But we're not posting this to discuss the merits of our own tools and apps, we want to learn more from you, researcher, as to what you like and dislike about the 'live' focus group tools you've used. What works, what doesn't, what are their limitations, what would you change or add given the chance. All these questions and more...

We're compiling some research into what you want from your live focus group tools. Share your views and opinions, and learn from experience of others. We'll be compiling a report of the findings and sharing them with valid contributors here at a later date, thus helping you can make informed decisions.

To join the debate, simply answer the questions below as comments to this post.

Q1: If you could design your ultimate live focus group tool, what would be the top three features you'd include?

Q2: Considering your experience of live focus group tools, what have been the least useful features, the ones you could live without?

Q3: What features do you get most excited about, only to find out they don't do what you expected of them?

Q4: What's the most common technical problem experienced by respondents during the live focus groups you've run to-date?

Q5: What features are most useful when analysing the data gathered?

Categories: Co-creation, Crowdsourcing, Technology.

No responses.