The Conversation Economy

by Stephen Cribbett | Monday, June 16th, 2008 at 12:07 pm | No responses.

In a new article published in the latest edition of Contagious, we've looked at how brands are turning to private online communities - consumers, engineers, scientists, advocates - for fresh ideas and future proofing.

The fuzzy front end of innovation has been turned on it's head, with users and consumers involved at much early stages of development. By drawing the brightest minds into the process, a business can greatly increase both the frequency and speed of idea generation.

We've got a pdf of the article for those non-subscribers among you here.