What is IdeaStream™?

IdeaStream™ is the leading bulletin board focus group and online research and co-creation community platform, designed by researchers for researchers. IdeaStream™ is currently the market research software of choice for leading global MR, advertising and branding agencies including TNS, Ipsos, Decision Analyst, CrowdDNA, McCann Erickson, Fresh Minds and Truth.

IdeaStream™ is specifically designed to host communities from between 2 and 50 members, and fully supports the following engagement methods:

•    Immersion
•    Ethnography
•    Ideation
•    Validation
•    Concept testing
•    In-home diaries
•    Depth interviews (asynchronous)
•    Projective exercises
•    Pre-tasks
•    Creative development
•    Longitudinal studies
•    Co-creation

IdeaStream™ takes the best ingredients from social networks like Facebook and Twitter, such as blogs, forums and tagging, and appropriates them to support your research, innovation and co-creation needs, all via a private online community. This means your respondents can logon and participate quickly and easily, and in familiar surroundings.

Designed by researchers, for researchers
IdeaStream™ has been designed by researchers for researchers. This means it takes care of and helps you do the important things like:

•    Segmentation
•    Probing
•    Analysis & Reporting
•    Annotation
•    Moderation
•    Data clustering and organisation
•    Client engagement
•    Translation
•    Private and Open Group Discussions (task-by-task)

IdeaStream™ gives you a timely and cost-efficient method to reach out and engage your participants in hard-to-reach places. Deploy IdeaStream™ in over 20 languages and deliver cost-effective global studies without even leaving your desktop or breaking your bank!

How does IdeaStream™ work?
IdeaStream™ is a task-based solution. Your Moderator / Community Manager uploads a series of tasks and exercises. Your participants then respond within a pre-determined timeframe. Participants can respond to these tasks and exercises with multimedia, including:

•    Text
•    Videos
•    Pictures
•    Weblinks
•    Webcams

Your moderator can interrogate responses and probe deeper using the ‘commenting’ feature. When you probe or another member of the community comments, the participant is sent a notification direct via email requesting they respond further.

The more you engage and build relationships with your participants, the richer and more colourful the the insight you capture. Design your tasks well, with a little help from our Optimisation team, and you can just sit back and listen to participants talk among themselves. You’ll hear them express their views and opinions in the most natural way, free from the pressure of the moderator.

Click here to request an IdeaStream™ demonstration