What is UpClose™?

UpClose™ is a web-based insight and co-creation community platform, designed to for longitudinal communities ranging from 2 to 1,000+ members. UpClose™ combines a suite of online qual and quant tools, from blogs and forums to ideation exercises and picture galleries. As well as responding to exercises and tasks set them, members can start their own discussions and engage members in the community - often one of the most insightful forms of engagement! UpClose™'s tools include:

•    Bulletin Board Focus Groups
•    Group Discussions / Forums
•    Blogs
•    Diaries / Journals
•    Brainstorms
•    Polls & Surveys
•    Tweet-ups
•    Calendars

Choose UpClose™, and you’ll get an online research community platform that takes the very best ingredients from social networks like Facebook, Twitter, blogs, forums and tagging. UpClose™ then appropriates these ingredients for your research, collaboration and innovation purposes. This means that your respondents can logon and participate quickly and easily, in familiar surroundings. So for your respondents, it’s as simple as using Facebook. For brands it captures your customer’s voices. You’ll receive a valuable stream of actionable insight, new ideas and developments. Together, they can inform and drive your business and marketing decisions.

Designed by researchers for researchers
UpClose™ has been designed by researchers for researchers. That’s why UpClose™ focuses on important research issues like:

•    Segmentation
•    Reporting
•    Annotation
•    Moderation

UpClose™supports both private and public conversations with your participants in over 18 different languages.

What does UpClose™ do?
Dub’s online research community platform is a customisable and scalable solution.  UpClose™ will help you execute a range of research methodologies to fit your requirements and delivery objectives. UpClose™ has been used successfully for a wide range of purposes, including:

•    In-depth interviews
•    Longitudinal studies
•    Diaries
•    Blogs
•    Creative development
•    Pre-tasks
•    In-home product testing

In addition, UpClose™ is perfect for your:

•    Immersion
•    Co-creation
•    Pitch theatre
•    Ethnography
•    Ideation
•    Naming
•    Cultural comparisons

You can request a demonstration of UpClose here, or even submit a request for a quotation.