5: Skill set

Our approach to developing and managing online communities is to put people, and our insight into user behaviours, at the heart of the process. We aim to deliver ‘transparent technology’ - whereby the ‘digital’ platform becomes purely a means to an end, rather than a solution in itself. This approach allows us to concentrate on the important issues; innovating new products and services that deliver value and business advantage.

Our multi-skilled team, and indeed our own ‘dub network’ comprises a wide range of skills and competencies that we mash-up to good effect. These include:

Thought-leadership
Research
Digital ethnography
Ideation & innovation
Relationship management
Social media building
Engaging people
Writing, blogging and editing
Emotional literacy
Internal communication
Stakeholder engagement

Technical development
Digital strategy
Social media strategy
Project management

In a nutshell

The world has changed. We now live in a ‘conversation-economy’ - a democratised world where everyone can be heard. This new world brings opportunities to innovate all aspects of business, from product development to customer service. The motivation of this new innovation lies in the untapped wealth of dynamic relationships with consumers and staff alike.

Social media is the bedrock of the new innovation process, enabling knowledge, ideas and intellect to be shared and flow freely.

No-one is as smart as everyone….

Dub builds and manages private online communities for insight, innovation and advocacy. Our communities allow brands to get closer to consumers and drive insight into attitudes, emotions and behaviours.

We’re founded on the belief that consumers and employees have the ability to act as idea generators, thought-leaders, innovators, testers, partners and friends, and that a good idea can come from anyone, anywhere at any time.

dub

5: Skill set

In a nutshell

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