The latest Matterbox, a project that Dub helped define some time ago, has finally arrived following its successful trial earlier in the year (or was it last year?!). Matter is a new direct mail service that arrives through your letterbox containing a handful of goodies that have some purpose, from brands we supposedly love(?). I'm not going to list all of the contents as there are a myriad of blogs around detailing them thoroughly, and with pictures of the opening ceremony! Have a dig around.

What we at Dub are pleased to see is that some of the brands are taking our advice and progressing the door-step experience and moving it towards the PC experience, engaging brands in 'conversation' online.

Matter is a neat idea, and we sincerely hope it succeeds in its mission to provide tangible brand experiences by giving people something that has value to them. The power of the groundswell has served Matter well thus far, so if you've received one and want to suggest ways of improving it, go to Matterbox online, or tell us here.