dub » statistics http://www.dubstudios.com Market Research Technology for Digital Insight & Innovation I Bulletin Boards Focus Groups, Online Research Communities Sat, 04 Feb 2012 12:15:37 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 http://www.dubstudios.com http://www.dubstudios.com/favicon/dub5.ico dub Word-of-Mouth Statistics Part 2 http://www.dubstudios.com/co-creation/word-of-mouth-statistics-part-2/ http://www.dubstudios.com/co-creation/word-of-mouth-statistics-part-2/#comments Thu, 05 Feb 2009 09:19:57 +0000 Stephen Cribbett http://www.dubstudios.com/2009/02/05/word-of-mouth-statistics-part-2/

No surprises then that this is the second in a series of thought-provoking statistics that point towards the rise of Word-of-Mouth marketing. Are you in to it yet???

  • 70% of word-of-mouth is face-to-face
  • 19% is by phone
  • 4% is by email
  • 3% is by instant text message
  • 1% happens in chatrooms and blogs

(Source: Keller Fay Group)

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]]> http://www.dubstudios.com/co-creation/word-of-mouth-statistics-part-2/feed/ 0 Word-of-Mouth Statistics – Part 1 http://www.dubstudios.com/business/word-of-mouth-statistics-part-1/ http://www.dubstudios.com/business/word-of-mouth-statistics-part-1/#comments Wed, 04 Feb 2009 10:22:12 +0000 Stephen Cribbett http://www.dubstudios.com/2009/02/04/word-of-mouth-statistics-part-1/
  • 76% of people don't believe that companies tell the truth in advertisements (Yankelovich, 2005)
  • In the 1970's the average person was exposed to between 500-2,000 ad messages. Now it's 3,000-5,000 (USA Today)
  • In 2005, MTV viewers were exposed to 21% more prime-time commercials per hour than in 2004 (Mindshare)
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