Posts Tagged ‘WOM’

No surprises then that this is the second in a series of thought-provoking statistics that point towards the rise of Word-of-Mouth marketing. Are you in to it yet???

• 70% of word-of-mouth is face-to-face
• 19% is by phone
• 4% is by email
• 3% is by instant text message
• 1% happens in chatrooms and blogs

(Source: Keller Fay Group)

• 76% of people don't believe that companies tell the truth in advertisements (Yankelovich, 2005)
• In the 1970's the average person was exposed to between 500-2,000 ad messages. Now it's 3,000-5,000 (USA Today)
• In 2005, MTV viewers were exposed to 21% more prime-time commercials per hour than in 2004 (Mindshare)