Word-of-Mouth Statistics – Part 1
Wednesday, February 4th, 2009 at 5:22 am
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- 76% of people don't believe that companies tell the truth in advertisements (Yankelovich, 2005)
- In the 1970's the average person was exposed to between 500-2,000 ad messages. Now it's 3,000-5,000 (USA Today)
- In 2005, MTV viewers were exposed to 21% more prime-time commercials per hour than in 2004 (Mindshare)
Categories: Business, WOM.
Tags: Business, statistics, WOM
